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Neuro-Linguistic Programming
(Licensed Practitioner of NLP with The Society of NLP)
Trained by Richard Bandler, Paul McKenna, Michael Breen

Neuro-Linguistic Programming (NLP) studies the structure of how humans think and experience the world. Obviously, the structure of something so subjective does not lend itself to a precise and rigid formula but instead leads to models of how these things work. From these models, techniques for quickly and effectively changing thoughts, behaviors and beliefs that limit you have been developed.
By understanding how we perceive the world through our five senses, we can then understand how some people can respond very resourcefully in a situation and others do not. Once you learn how those who remain resourceful set up their representations, then it's a simple matter to teach others to do the same thing.

An Example:

Imagine seeing an enormous spider dangling directly in front of your face. Now clear your mind A common way for people to have a phobic reaction to spiders or anything related to them, is to picture a spider completely oversized and far too close up. Spiders are tiny, well-mannered creatures that are far more frightened of you than you should be of them but try telling that to someone with that particular phobia.
So, why don't these phobic people notice the images they're creating? The popular belief is that we don't pay much attention to what's going on in our unconscious. NLPers ask the question, "If another person can have fun playing with their pet spider, what can we learn about them that we could teach the phobic person so they can play with spiders, too?" The spider-lover would most likely have an image representing spiders that was proportionally correct and at a reasonable distance and possibly other factors. Knowing the difference, the NLPer can use one of many techniques to help the phobic person relearn their reaction to spiders so that it is similar in nature to the spider-lover's.